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I’m behind www.iwanttoberecycled.org

A consortium of companies and industry organizations have started a televised public service campaign with an accompanying web site to encourage recycling. That site is http://www.iwanttoberecycled.org.

The firms (Alcoa, Anheiser Busch, Unilever, Niagara, Waste Management, the American Chemistry Council, Nestle Waters, and ISRI – The Voice of the Recycling Industry) are behind the broadcast/online campaign and the products several of them produce show up all too regularly in my street side plastic bags.

To be sure, it is a feel-good public relations campaign possibly dreamed up by and involving the Ad Council.

No doubt some of the junk seen here is produced by the companies hoping to see some of that refuse recycled and reused.

No doubt some of the junk seen here is produced by the companies hoping to see some of that refuse recycled and reused.

Still, I have no particular beef with companies and their ability to sell products. Sure, much of that packaging puts a strain on our natural resources but the silver lining is if – and that’s a big IF – we can recycle and recycle materials over and over again into serviceable products.

I do find it laudable that companies want to “spread the word” about recycling and help folks find recycling centers, among other niceties offered by the website. That’s all well and good. If it gives some trash-a-holic pause before they pitch something else out of their car window, that’s good enough for me.

Here’s my only beef: Why haven’t the McDonalds and Burger Kings and Wendy’s, QuickTrips, and the National Association of Home Builders (to name a few) as well as others in the beverage, manufacturing and plastics industries signed on? I’ve ragged at many of these brand names often enough and have shown plenty of sordid photos with their products (reduced to garbage by the time I collect them) heaped in piles on my driveway.

But this is a start, and a pretty good one at that. When it comes to litter and recycling, it’s any port in a storm because if you can’t beat ’em, join ’em.

About Dave Bradley (264 Articles)
I was a writer by trade so one would think letters would come easily for me. It is so now, but wasn't always that way. Indeed, the first letter was written the Monday after Ellen started her freshman year in college. For years I've wondered - with no good answers - why I swiveled my office chair toward my computer screen to fire up a word processing document for that first letter. I just don't know. I just did. Perhaps it was the angst of separation or wanting to say things that had gone unsaid at that moment when we parted ways in front of her college dormitory. What was a one-off became habitual. When her brother Reid enrolled in the same college, his name was added to the salutation line. They were kids then and are adults now. No matter. The letter writing habit remains so today. I live in Brevard, North Carolina. I'm well away from where they live and don't see them nearly as often as I'd like. That's why letters, at least to me, fill the void of distance. The pages give me something to say and the space to say it. There is no assurance they read the letters; indeed, I have never asked if they do so. With the pace of their busy lives who could blame them for letting a letter sit unopened? Over time, it has dawned on me that the letters are both communicative - and cathartic. By nature, letters are about the writer; the writer can only write about their situation. Perhaps that is as it should be. It's all about the here and now from one person's perspective.

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