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Of brand names and the volume of litter…

Today’s fact:

12.4% of U.S. solid waste is plastic. (University of Michigan)


It is testament to successful marketers when their products compete successfully for shelf space or consumer attention. On another scale, I suppose there is a linkage between market share and the proportional contribution to litter.

That is my perception after a few hundred of these daily walk/reflections about picking up someone else’s discards.

It is very nearly a called shot: the beer cans will be of the Coors or Anheiser Busch variety. Fast food is invariably McDonalds or Burger King (although Wendy’s seems to be gaining ground). Bottled water is Evian or Deer Park or other more generic names from Walmart or others. As for soda, Coca Cola rules the pathways with Pepsi a fairly close second.
Those are what my experience shows but they are far from the only brands. Someone would have to sort through the photos and count the brands by name. But brand name or no, it all adds up to unwanted volume.

About Dave Bradley (264 Articles)
I'm the one behind two totally unrelated blogs; one on 15 years of writing a weekly letter to my kids (plus other recipients), the other on my localized environmental responsibility. I'm a writer by trade and both endeavors are accepted practice for me. As for the letters, my adult children Ellen and Reid may have seen letters as corny at one point, but it's accepted practice for them, too, to find something in their mailbox other than bills and junk mail. Email and texting don't do a lot for me for a lot of different reasons. Snail mail has its place in the communicative world so as long as they keep selling stamps, I'm buying. As for 'Pick Up Your Path' and the environment, I advocate what citizens can do themselves to take a direct hand in their neighborhood environment. But Pick Up Your Path is also a general environmental blog. It may be largely about litter and trash, but both of those are just one element of the total environmental picture.

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